We are on a mission to help entrepreneurs and their startups establish an indisputable position in their market.
This is why ↓
The Click
It’s not a sound. It’s the feeling of a breakthrough.
The aha moment when visionaries like you see beyond and recognize the extraordinary opportunity for crafting a legendary brand.
Like Neo in The Matrix. When he started to see the code, his fight was no longer impossible. He began to believe. He clicked.
We aspire to guide you towards a mindset shift by awakening the strategic thinker in you, and setting you on a path to establish an indisputable market position for your company.
It’s simple, but not easy.
That’s why we are committed to walking alongside you every step of the way as you become intentional and embed the brand at the heart of everything you do.
Now is your time to build a legacy.
Welcome to clarity.
About Ezequiel Abramzon
Ezequiel Abramzon is the founder of LALO and a globally recognized brand consultant with 30+ years of creativity, branding, and innovation expertise across multiple industries.
His career includes a transformative 22-year tenure at The Walt Disney Company, where he played a key role in developing major brands like Disney, Marvel, Star Wars, Pixar in Latin America and Europe leading award-winning international teams that created experiences, products and services, and supported the launch of movies, TV channels, radios, shows, web, video games, virtual worlds, apps, theme parks, books, stores and merchandising. As a General Manager, he led Disney's digital transformation in Latin America launching its digital marketing, social media, digital advertising, gaming and digital content operations.
Before Disney, he worked as a freelance designer and illustrator in different creative industries: Advertising, Editorial, Software, Animation and Event Production.
He has also served as a Typography teacher at the University of Buenos Aires, Argentina, between 1996 and 2004.
Ezequiel studied Graphic Design at the University of Buenos Aires (UBA), Business Management at the Instituto Argentino de la Empresa (IAE) and did countless face-to-face and online trainings related to the digital world, creativity, innovation and leadership.
He’s a certified Brand Architect with Marty Neumeier’s Level C.
Argentinean by birth, enriched by the experience of having lived in the UK, and currently based in Spain, Ezequiel’s international perspective and commitment to brand building empower entrepreneurs worldwide to create lasting legacies.
Follow Ezequiel for regular insights and updates on brand strategy.
Guest at The Ground Up documentary
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The Ground Up - Part 1
In this film by Max Jung, Ezequiel joins a group of renowned experts to share his thoughts about his own journey and the fundamentals of brand strategy.
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The Ground Up - Part 2
In this film by Max Jung, Ezequiel joins a group of renowned experts to share his thoughts about his own journey and the fundamentals of brand strategy.
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The Ground Up - Part 3
In this film by Max Jung, Ezequiel joins a group of renowned experts to share his thoughts about his own journey and the fundamentals of brand strategy.
Guest on JUST Branding Podcast
Matt Davies and Jacob Cass are the hosts of one of the most important shows about branding. They interviewed influential figures in the world of brands such as Marty Neumeier, David Aaker, Sagi Haviv, Chris Do, Michael Johnson among many more legends. In this episode, Ezequiel shares his journey in the world of brands and talks about the 6 traits of the brand mindset.
More podcasts
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Leading Boldly Podcast
In this interview by Jenny Halliday Jarvis and Matt Clutterham, Ezequiel talks about his journey, Art, Disney, Branding, Purpose, and more.
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Let’s talk brand Podcast
In this interview by Łukasz Murawski, Ezequiel shares his journey in the world of brands and shares the fundamentals of brand building.
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Unfolding Podcast
In this interview with Mark Pfann, Ezequiel shares what startups can learn from big corporations and why branding is so important.
Más podcasts (Spanish)
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Dale Play al Digital Podcast
In this interview by Edu Salado, Ezequiel shares the importance of personal branding, and how creativity plays a crucial role in business success.
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Zebras 3 2 1 Podcast
In this interview with Pablo Baldomá Jones, Ezequiel shares 3 ideas that can be used by anyone to scale a company through brand strategy, and more.
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F*ck The Grid Podcast
In this interview with Ignacio Straub, Ezequiel explores his unique process for guiding entrepreneurs to see the full potential of their businesses.
Book us for your next event
Ezequiel has engaged diverse global audiences, from stadiums to virtual events and boardrooms, across both public and private sectors.
Inspire your team
Dynamic keynote presentations designed to deliver high-quality content.
Trusted by amazing entrepreneurs like you
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“Ezequiel excels at interpreting situations to optimize them effectively. He guided us to think long-term and to question everything with intelligence.”
Guido Stefani
Co-founder & CEO, Extendeal -
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“Ezequiel’s methodology is highly practical. He masterfully leverages his experience to lead sessions and discussions in an inspiring way. Highly recommended.”
Juan Ignacio De Elizalde
Former CEO, Coca-Cola Iberia -
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“Ezequiel is a true master of branding. His ability to capture the essence of our dreams and bring the best out of everyone on the team is remarkable.”
Viviana Zocco
Founder & CEO, Ticmas -
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“Ezequiel's brilliant ability to conceptualize and elevate our vision clarified our long-term path and simply aligned all necessary aspects to achieve it.”
Iván Spollansky
Co-founder, Sienes -
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“Ezequiel was our compass, deeply understanding our market and providing the clear direction we needed to move forward confidently. His sessions were dynamic and stimulating.”
Javier Aguirre
Co-founder, Extendeal -
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“Ezequiel was insightful and brought out the best out of our team. He expertly led discussions and provided immense value, clarity, and alignment.”
Ari Szarf
Head of Growth, Datamart
Ready for ‘aha’ moments?
Your brand mindset is there, waiting for you to awaken it. With just a bit of focus and smart work, the rewards will be substantial. Ready to see how? Click below to get started. ↓