Brand strategy for startups. Brand mindset for founders.
You can’t build the future of your startup with solutions from the past.
We are a brand strategy consultancy with a human-centered approach and methodology designed to provide strategic clarity and creative direction. This enables you to consistently lead and execute in alignment with your brand, unlocking significant momentum for your startup.
We facilitate a mindset shift towards clarity by combining expert facilitation, strategic insights, educational components, and brand management fundamentals. This approach gets to the core of your business, allowing us to understand, frame, and address the challenges your team faces. By guiding you to embed brand-led thinking into your day-to-day practices, we ensure lasting impact and alignment with your vision.
Our foundational philosophy is that you must be intentional in every aspect of your brand from the inside out, as early as possible, to capitalize on the long-term potential of your business.
To achieve this, you must put people at the center of the brand and the brand at the center of the business.
We call it Epicenter™
Epicenter™ Formats
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Brand Strategy Bootcamp
A 1-month distillation of the Brand Strategy Program to help startups begin on their brand’s journey with strategic essentials. Consider it your Minimum Viable Strategy.
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Brand Strategy Program
Our signature 4-month program to formulate a compelling brand strategy for startups with a proven product-market fit ready to establish an indisputable market position.
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Brand Strategy Copilot
Tailored 4-month sprints, exclusive to startups that have completed our Brand Strategy Program, are designed to activate and optimally implement your strategy.
A Cup of Strategy
Not sure which one is right for you? Book a call and we’ll help you make the best choice.
What is brand strategy?
Is the integrated set of decisions you make to influence how people feel about your brand.
What is a brand mindset?
Is the set of principles, beliefs and attitudes that shape how you think of your brand and make decisions for your business.
Your brand strategy will thrive with a brand mindset.
Think of the brand mindset as the software you install in the hardware, your brand strategy.
The 6 traits of a brand mindset
You are self-aware
You know what you stand for and your informed worldview is shared by your team.
You think long term
You have a convincing take on the future of your business and that leads the short-term.
You are people-centric
All your decisions are made with your employees and customers at the heart of everything you do.
You are clear
You know what makes your offer unique and can express it confidently anywhere, anytime.
You are inspirational
You have an engaging story to tell about how you can help your customers thrive.
You build experiences
Everything you do is a branded experience that fosters positive feelings in your customers.
It is the most powerful way of making your vision tangible.
You need our help if you can’t answer the following questions clearly and confidently:
Why are we here?
Who are we and what’s our business’ DNA? What are the values and beliefs that shape our organization’s culture?
Who do we serve?
Do we understand our core customers? Who are they, and what do they want or struggle with?
Where do we play?
How is our market landscape and, more importantly, what’s the category we are in and the position we want to occupy on our customers’ minds.
What makes us win?
Why are customers going to choose us instead of our competitors? What is the one thing that makes us unique, in a compelling way?
How do we grow?
How is our brand going to be experienced by our customers? What’s the narrative around our offer? What systems are we going to establish to nurture, assess and coordinate all brand matters?
Epicenter™ Workshops
Human-centered approach to deliver impactful insights from day one.
Trusted by amazing entrepreneurs like you
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“Fucking brilliant.”
Gustavo Branger
Founder & CEO, Go Crazy -
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“Ezequiel guided me through rethinking my brand, a process as transformative as therapy. I emerged stronger, with a clear, unique message that's now attracting higher quality clients. Every brand needs an Eze in their life.”
Paz Martorell
CEO, Medadviser -
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“Ezequiel gave our customers a face and a name—Jackie. His insights into our target audience transformed our brand strategy, greatly enhancing our business understanding and growth.”
Rob Magret
Co-founder, Titan Space -
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“I was surprised by the depth of the process carried out by Ezequiel. It made us rethink everything and felt like taking the brand to a psychologist and being born again.”
John Hindaly
Co-founder and CEO, Vaja -
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“Clarity is the word that defines our experience. We thought we had things figured out, but Ezequiel facilitated enriching debates that opened our eyes to what we were missing.”
Ezequiel Vallejo
Co-founder, Controlá -
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“Ezequiel helped me pause, reflect, and truly understand the foundation of everything. His process leads to a simple but profound mindset shift.”
Federico Guaglianone
Founder & CEO, Edumia -
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“Ezequiel helped me develop a smart strategy behind my brand. He asked the right questions and shared powerful insights that provided strong foundations for sustainable growth.”
César Val
Founder & CEO, CEVAL Consulting
Convinced?
We accept a limited number of projects each year. Secure your spot now. Apply for our consulting services and put brand at the core of your startup.
