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Brands and Minds
Writing about brands and creativity allows me to know what’s in my mind. Posting what I write allows me to get into yours.
Brand Strategy is about decision-making, not logos
The purpose of a brand strategy is to provide leaders with the right set of guiding principles based on which they can make intelligent business decisions OVER TIME.
I get scared and then I feel empty… and I enjoy it
Regardless if it’s through a webcam in front of one, in a room in front of many or in a stage in front of hundreds, the minutes before I’m supposed to talk to an audience I always get nervous and scared, and I like it.
Setting Boundaries
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Change for the Better
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It's Okay to Fail
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